Using the “Spaghetti method” of advertising wastes your time and your budget. With the proper tools, a little effort, and a bit of help, you can target your advertising schedule and get far more for your money.
Category: Efficiency
Process vs Results: Which Way are You Oriented?
It’s important to know how your company approaches projects and problems. It’s just as important to know how the companies you work with do it.
The Trichotomous Tree
Presenting choices in branching groups of three is the simplest way to guide your customers to the best choice for them, and avoid “choice overload”. The magic number is three.
What Does One Plus Three Equal?
This simple technique for answering questions can improve communication, save time, and bolster your reputation as a knowledgeable and confident businessperson.