Do you really know your business and its market? Using 5 cliche interview questions, you can learn just how much you may not know about how your company–and its products and services–fits into the marketplace.
Category: Marketing
Bad Advice, Part 4
Before you start sending out your marketing message, figure out who you want to engage, and whether your message is for them.
Bad Advice, Part 3
Marketing is a courtship, not a one-night stand. It’s important to play a long game, build reputation and earn the respect of your customers.
Bad Advice, Part 2
Marketing isn’t Sales. They may be closely tied, but they need to be treated differently, Each has its place, learn where that is.
Bad Advice, Part 1
There’s a lot of bad marketing advice being given, and a lot of misconceptions about the right way to market. Experts have given their favorites. I’ll explain why the advice is bad.
Google+ and the Risks of Reliance
Google Plus is dead; Facebook is changing its content policies; Twitter is banning people based on nebulous terms. If you rely on one of these platforms as a primary tool, you may be in for some unpleasant surprises.
What Time is It? Scheduling Your Marketing Efforts
Using the “Spaghetti method” of advertising wastes your time and your budget. With the proper tools, a little effort, and a bit of help, you can target your advertising schedule and get far more for your money.
No. You’re NOT Helping.
Google, like many companies, wants to “help”. But they don’t know you or what you want, so that “help” can do harm to your marketing efforts.
RHO: Keepin’ It Fresh
Maintenance is rarely fun, but it’s important. In the world of marketing and RHO, maintenance means generating new, fresh content to keep your customers–potential and actual–interested.
Hounders, Hawkers, & Helpers
There are many different approaches to sales. Some are better than others. Are you helping, hounding your leads, or just hawking your wares?