Gillette’s “toxic masculinity” ad is a perfect example of what not to do. Trying to ride the coat tails of a trending topic, they threw gas on the fire (and got burned). Anyone with half a clue would have seen this coming. Gillette C-Levels: Let’s discuss my rates. I’ll bet they’re less than you paid for (and lost in) this mess.

Buzzword-laden job postings drive away skilled communicators; attract unskilled, useless dolts; serve no good purpose, and make your company look stupid.