People want information. Give it to them. Provide them with all the details you can–the more they know the more they feel like they know you.
Cornerstones of RHO: Part 1, Identify
The first cornerstone of RHO is to Identify. Tell people what things are–and do so in a clear, simple way that’s easy to understand.
Right as Rain
Search engines and digital dictionaries are no replacement for actual understanding. If you want to know a culture, you need to talk to a native.
Google+ and the Risks of Reliance
Google Plus is dead; Facebook is changing its content policies; Twitter is banning people based on nebulous terms. If you rely on one of these platforms as a primary tool, you may be in for some unpleasant surprises.
What Time is It? Scheduling Your Marketing Efforts
Using the “Spaghetti method” of advertising wastes your time and your budget. With the proper tools, a little effort, and a bit of help, you can target your advertising schedule and get far more for your money.
No. You’re NOT Helping.
Google, like many companies, wants to “help”. But they don’t know you or what you want, so that “help” can do harm to your marketing efforts.
The Map of Marketing: Planning Your Route
When I talk with people about making a marketing plan for their business, they often get a look of dread. But It’s actually rather simple, and can usually be done over coffee one afternoon.
Gillette: The Stupidest a Company Can Get
Gillette’s “toxic masculinity” ad is a perfect example of what not to do. Trying to ride the coat tails of a trending topic, they threw gas on the fire (and got burned). Anyone with half a clue would have seen this coming. Gillette C-Levels: Let’s discuss my rates. I’ll bet they’re less than you paid for (and lost in) this mess.
PR, CSRs, & U
While I call what I do “Marketing”, it’s important to remember that it’s intimately tied to Public Relations (PR) and your Customer Service Representatives (CSRs).
Nothing Changes on New Years Day
New Years Day is seen as a day of change, of starting fresh. If you’re looking at things that way, you’re missing the point: Change is always changing.