Using the “Spaghetti method” of advertising wastes your time and your budget. With the proper tools, a little effort, and a bit of help, you can target your advertising schedule and get far more for your money.
Gillette’s “toxic masculinity” ad is a perfect example of what not to do. Trying to ride the coat tails of a trending topic, they threw gas on the fire (and got burned). Anyone with half a clue would have seen this coming. Gillette C-Levels: Let’s discuss my rates. I’ll bet they’re less than you paid for (and lost in) this mess.
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